Shelves: business As a female I found the book to be very illuminating the whys of some of the innovations in customer service: the proliferation of customer feed-back surveys I receive, the ones I respond to and the ones I ignore, all cycle back into design of, or integration of changes to service levels. As an agent of customer service and a representative of a brand, it is an informative message of where the customer is actually directing their attention during down-times in service line-ups, on hold times As a female I found the book to be very illuminating — the whys of some of the innovations in customer service: the proliferation of customer feed-back surveys I receive, the ones I respond to and the ones I ignore, all cycle back into design of, or integration of changes to service levels. How can we improve that? Brennan addressed this in her book which was published in , and re-issued in I wonder what she would change: of the suggested organizational changes to corporate structure to include more females in key stakeholder positions and in the design and planning processes to integrate more female-friendly or sensitive processes would she suggest we go further? I think the industry is slowly evolving.
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone.
Gender is the most powerful determinant of how a person views the world and everything in it. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked.
These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
About Why She Buys If the consumer economy had a sex, it would be female. She has pioneered marketing and sales strategies that appeal to women and has worked with major companies to put them into practice.
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Why She Buys