Business executives have often viewed the IT fbnction with apprehension, seeing it as the province of technocrats primarily interested in new features that may have little relevance to real-world business problems. Technology executives have often considered business managers to be shortsighted, lacking the vision to exploit all that technology has to offer. Both struggle as they attempt to implement increasingly complex systems in the face of rapid change in business and technology. And yet we have, since the inception of business computing, tightened our embrace of IT, and for good reason.

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It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. Sales Rank: in Books Published on:


Corporate information strategy and management : text and cases



Corporate Information Strategy and Management


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