And the journalist was asking him, "Why is this so important? So when I was growing up in a really rural area in Maine, the Internet meant something very different to me. It meant a connection to the world. It meant something that would connect us all together. And I was sure that it was going to be great for democracy and for our society. So I first noticed this in a place I spend a lot of time — my Facebook page.

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How could this happen when almost everyone they knew had backed the other side? The book laid out how our algorithmically personalised online lives were insulating us from opposing views, predicting how echo chambers could leave users sheltered from alternative opinions. Throughout the campaign, a slew of fabricated articles tapped into the prejudices of pro-Trump or pro-Clinton Facebook users by making up stories they wanted to believe.

Filter bubbles may not have caused fake news, but they incubated them and helped them spread. Web users weighed in with ideas ranging from verified news pages to time-delayed re-shares , while others helped add structure, and in one case more attractive formatting.

At last count the document clocked in at more than pages long. Facebook has since proposed its own solution — asking users to flag false stories, which are then assessed by third-party fact-checkers. Yet as Pariser and others have come to realise, the problem goes beyond the sort of completely false stories dreamed up by Macedonian teenagers for money.

A lot of content has no factual content you could check. Now we are moving into this world where in a way every Facebook link looks like every other Facebook link and every Twitter link looks like every other Twitter link and the new platforms have not figured out what their theory of authority is. It is changing the bounds of what the conversation can be in a way that I think is pretty corrosive. It was only after the book was finished that he decided to try using the combination of online behaviour and algorithms he had described to achieve the progressive goals he had always worked towards.

The result, in , was the launch of Upworthy. You may have seen Upworthy stories poking their way into your own filter bubble. The site, which was co-founded with a former managing editor of The Onion, Peter Koechley, grew rapidly heralded at one point in as the fastest-growing media site of all time , using Facebook to build an audience of millions. Its tactics were not popular with those in the traditional news organisations, but it had a huge effect on the way most media looked at how stories spread online.

It claims to reach million people a month. Pariser believes that Upworthy is in tune with the digital activism he started out in, and not just in getting people to engage with social issues online. What some disparagingly call clicktivism, he views as a step towards changing real-world behaviour.

And really of democracy.


Filter bubble

Add to Cart About The Filter Bubble In December , Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works.


Eli Pariser

Concept[ edit ] Social media, seeking to please users, can shunt information that they guess their users will like hearing, but inadvertently isolate what they know into their own filter bubbles, according to Pariser. The term was coined by internet activist Eli Pariser circa and discussed in his book of the same name; according to Pariser, users get less exposure to conflicting viewpoints and are isolated intellectually in their own informational bubble. Then, you provide them with content and services that best fit them. Finally, you tune to get the fit just right. Your identity shapes your media. Search for a word like "depression" on Dictionary.


The Filter Bubble




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