SHOCKVERTISING PDF

Shockvertising is a portmanteau of shocking and advertising. The Shock Factor Shock advertisements can be shocking and offensive for a variety of reasons, and violation of social, religious, and political norms can occur in many different ways. They can include a disregard for tradition, law or practice e. However, there are several products, services or messages that could be deemed shocking or offensive to the public. The effects of shock advertising Advertisers, psychiatrists, and social scientists have long debated the effectiveness of shock advertising.

Author:Vudal Kezuru
Country:Cameroon
Language:English (Spanish)
Genre:Relationship
Published (Last):6 December 2019
Pages:157
PDF File Size:10.15 Mb
ePub File Size:7.59 Mb
ISBN:865-6-85261-837-1
Downloads:31873
Price:Free* [*Free Regsitration Required]
Uploader:Zologrel



What is Shockvertising? Why the shock in advertising? It may not only offend but can also frighten the audience, to sell a product or deliver a public service message. It creates a lasting impression in the minds of the people who have had one look at the advertisement as it is one of its kinds. Humour is commonly used to make promotions interesting and to grab the eyeballs.

But to break the clutter, to bring something different in the market, advertisement makers resort to using shock in their advertisements. Impact of Shock on the audience Consumers are more likely to remember shocking advertising content over advertising content that is not shocking. But if a consumer finds a certain kind of advertising content threatening or disturbing, the message will be filtered out.

An example of this a heavy smoker who could be filtering out a picture of cancer sick lung since the content could be perceived as disturbing and uncomfortable. Advertisements which use the negative emotions to create shock do not make the audience feel good after being exposed to such advertisements.

So using shockvertising may actually evoke negative feelings whenever the customer sees the brand logo or name of the company and may cause an uncomfortable feeling along with the brand recall. In case of a cause or an issue, using shockvertising can work by getting the attention the cause deserves and getting people interested in contributing or working for it.

It can sensitise people to other cultures and ways of life. The presentation of the ad at the extreme level made the advertisement controversial. The message to be conveyed in the advertisement was to promote the adulteration-free products offered at the store. But to see these cricketers perform the last rites, dig graves evoked a lot of negative response from the audience. For this they created a bunch of tailored photos of the world leaders kissing each other on lips, which was not taken in good taste by the people.

This shockvertisement from the Cancer Society of India uses pictures of attempt to suicide to convey the message that Smoking is an easier way to end life than any of the methods depicted by the pictures.

Bangalore Traffic Police has been running an outdoor advertising campaign using disturbing photography to shock people and to discourage them to talk to their friends and families on the phone while they are driving. Men and women are shown grimacing as blood spurts out from their telephones.

To shock or not to shock? Any brand trying to sell product and services must add to the happiness of the customer. Experts say brands need to have positive imagery in order to have an excellent brand recall. Across the globe, brands like Coca Cola, Dominoes have all used positive imagery for their brand promotion. Shockvertisement may cause anxiety and increased pulse rate each time the advertisement is aired, but if they are made tastefully, to not cause repulsion from the audience and with a message to arouse consciousness among the public then it will definitely have a deeper impact on the customers.

At times negative imagery can also create positive impact as seen in the above examples. Ultimate is aim to get desirability and not negativity or repulsion for your brand and these needs to be taken care of while creating shockvertisements.

If you are interested in writing articles for us, Submit Here Share this Page on:.

LA BIRRA FATTA IN CASA DI NICOLA FIOTTI PDF

What is Shockvertising?

What is Shockvertising? Why the shock in advertising? It may not only offend but can also frighten the audience, to sell a product or deliver a public service message. It creates a lasting impression in the minds of the people who have had one look at the advertisement as it is one of its kinds. Humour is commonly used to make promotions interesting and to grab the eyeballs. But to break the clutter, to bring something different in the market, advertisement makers resort to using shock in their advertisements. Impact of Shock on the audience Consumers are more likely to remember shocking advertising content over advertising content that is not shocking.

ARGONAUTICA PETER GREEN PDF

Shock advertising

Types[ edit ] Shock advertisements can be shocking and offensive for a variety of reasons, and violation of social, religious, and political norms can occur in many different ways. They can include a disregard for tradition, law or practice e. For example, advertisements for weight loss programs, sexual or gender related products, clinics that provide AIDS and STD testing, funeral services, groups that advocate for less gun control, casinos which naturally support and promote gambling could all be considered controversial and offensive advertising because of the products or messages that the advertisements are selling. The effects[ edit ] Advertisers, psychiatrists, and social scientists have long debated the effectiveness of shock advertising. Some scientists argue that shocking ads of course evoke stronger feelings among the consumers. The effects of shock advertising could also be explained by the theory of selective perception.

GREGOR THE OVERLANDER AND THE CURSE OF THE WARMBLOODS PDF

Shockvertising and Shock Marketing

.

Related Articles