BAYMARD CHECKOUT USABILITY PDF

On a positive note, the number of sites that force all users into creating an account has decreased slowly since our very first checkout usability benchmark back in During our testing, imprecise and generic microcopy for headers, option descriptions, and the primary buttons caused some users to misinterpret their options at the account-selection step. Newegg also has overly strict password requirements. During our testing, we observe that extensive and strict password rules can cause up to an

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UX Audit Service What are the 50 most important changes you can make? How does your UX performance compare? The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements copy, layout, design, calls-to-action… , from the perspective of consumer struggles.

So I can confirm that these fixes have improved our checkout. Thanks for everything. I like them so much that I also recommend them in expert groups. Thank you for the great work! We are continually applying these best practices to our sites. Thank you so much to you and your team for all of your hard work. You have an amazing platform, team and super helpful data base for us to work with.

The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you! We will soon work on implementation of other usability guidelines. Thank you Christian and Jamie for your excellent work! They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.

We have used and continue to use these reports for baseline benchmarks as we build test protocols or eye tracking scripts etc. Their articles often get my Ecom gears turning. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources , and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations.

The audit itself is done really professionally and the recommendations contain actionable and insightful information. This was an excellent piece of work: professional, thorough, and actionable for the team. The audit was extremely useful, I think we have gained valuable insight.

Thank you! It was a pleasure collaborating with the Baymard team. Let me check what we can do to improve the usability in the Smashing Shop. Just reviewed it with the team. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.

Comprehensive, pragmatic and actionable. We have redesigned our checkout process and made changes to our category pages based on usability guidelines in the reports. Love them. Your approach and methodology has proven itself to be valuable. Now, when a new report comes out from your office we just buy it right away. Knowing the right approach for converting the average user puts us massively ahead of the competition. I have caught up with the teams and they all found your audit report really useful and are on board with the suggestions.

That was a great suggestion, it hit our bottom line immediately. Everyone working with eCommerce should attend this course.

Absolutely worth the investment! I would highly recommend this training to anyone who wants to learn how to create state of art e-commerce user experiences. Most importantly out mobile conversions increased from 0. The reports contain precise, actionable insights and recommendations which are backed up by extensive research and data.

The severity and frequency ratings have helped our development teams to prioritise which areas to improve first. Our whole group found it incredibly insightful. People here are quite pleased and amazed by the amount of work that was put into this.

We were very pleased with the results. The report and live review of the findings validated our approach to user experience, and also, we learned a lot about best practices for e-commerce UX. I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion.

Being able to have Christian and Lauryn from Baymard Institute look over my shoulder and give me feedback and direction based on the 28, hours of independent research that their organization has done was incredibly helpful. Now our entire team has a common base of understanding, a language, and clear quantified evidence of the importance of common UX guidelines and pitfalls.

Reading a report is one thing but actually forcing yourself to apply findings on a real world case was the greatest takeaway from the workshop. UX is often an tricky science subject to a lot of emotional bias and gut feeling. Not so much anymore.

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E-Commerce Checkout Usability

Highly recommended. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources , and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally and the recommendations contain actionable and insightful information. This was an excellent piece of work: professional, thorough, and actionable for the team. All points in this study make incredible sense, and I cannot help but incorporate all of these suggestions. The audit was extremely useful, I think we have gained valuable insight.

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E-Commerce UX Research Articles

UX Audit Service What are the 50 most important changes you can make? How does your UX performance compare? The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements copy, layout, design, calls-to-action… , from the perspective of consumer struggles. So I can confirm that these fixes have improved our checkout. Thanks for everything. I like them so much that I also recommend them in expert groups.

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Baymard Institute – E-Commerce Checkout Usability

Sadly, little has improved in those years, and the average cart abandonment rate currently sits at Stop for a second to consider that: after having gone through the trouble of finding a product and adding it to their cart, a whopping 2 out of 3 users choose to abandon their purchase. This new usability study is the result of 7 years worth of e-commerce checkout research — testing live production sites of major brands with real end-users — to figure out why those Why Users Abandon New Data Now in all fairness, a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites — it is users doing window shopping, price comparison, saving items for later, exploring gift options, etc. These are largely unavoidable cart abandonments.

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Empower Your E-Commerce Design with 49,000+ Hours of UX Research

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